{"id":2083,"date":"2024-05-10T19:30:08","date_gmt":"2024-05-10T17:30:08","guid":{"rendered":"http:\/\/www.fxdes.com\/?post_type=portfolio&p=2083"},"modified":"2024-05-20T14:30:45","modified_gmt":"2024-05-20T12:30:45","slug":"accrosport","status":"publish","type":"portfolio","link":"https:\/\/www.fxdes.com\/index.php\/portfolio\/accrosport\/","title":{"rendered":"Accrosport"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” el_class=”buttoncenter”][vc_column el_class=”buttoncenter”][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1716208230717{padding-top: 10vh !important;padding-right: 5vw !important;padding-bottom: 5vh !important;padding-left: 5vw !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner][vc_column_text css=”” animation=”animation bottom-to-top”]\n

Scope<\/h4>\n[\/vc_column_text][vc_column_text css=”” animation=”animation right-to-left”]\n

Sculpting a Brand for an Active Lifestyle<\/h3>\n

At the heart of this transformation, initiated by the D-impulse agency, was the revisiting of the Accrosport logo. Originally solid, the logo was lightened by the introduction of contours in part of the pictogram, offering a new visual dynamic. This simplification has created a new visual identifier, the \u201cAccrosport check\u201d, symbolizing approval and success in achieving personal fitness goals.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column][vc_empty_space mobile_height=”1vh” height=”3vh”]\t

\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1716208241178{padding-right: 5vw !important;padding-left: 5vw !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner][vc_column_text css=”” animation=”animation bottom-to-top”]\n

Brand development<\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”” animation=”animation bottom-to-top”]\n

Activate your full potential<\/h3>\n[\/vc_column_text][vc_column_text css=”” animation=”animation right-to-left”]The adoption of the slogan \u201cLife is a training\u201d marked a turning point, repositioning fitness as an ongoing life journey rather than just a gym routine. This philosophy was at the heart of viral campaigns on social networks and bold outdoor advertising, notably to promote the ST45 campaign, which captivated the targeted audience.<\/p>\n[\/vc_column_text][vc_column_text css=”” animation=”animation right-to-left”]The visual impact and renewed message were integrated into every aspect of brand communication, from the user journey on the new website to the design of the mock-ups developed by our team. This global rebranding not only strengthened Accrosport’s position in a saturated market, but also redefined the way the brand dialogues with its followers, encouraging them to see fitness as an essential and enriching part of their daily lives.<\/p>\n

Today, Accrosport is more than just a place to work out; it’s a constant companion in the quest for an active, fulfilled lifestyle.<\/p>\n[\/vc_column_text][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column]\t

\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/2″]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_section][vc_row thb_divider_position=”bottom”][vc_column animation=”animation bottom-to-top” css=”.vc_custom_1715349892918{margin-top: 10vh !important;margin-bottom: 10vh !important;}” el_class=”buttonghost”]\t+ on project<\/span><\/a>\n\n\t[\/vc_column][\/vc_row][\/vc_section]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” el_class=”buttoncenter”][vc_column el_class=”buttoncenter”][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1716208230717{padding-top: 10vh !important;padding-right: 5vw !important;padding-bottom: 5vh !important;padding-left: 5vw !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner][vc_column_text css=”” animation=”animation bottom-to-top”] Scope [\/vc_column_text][vc_column_text css=”” animation=”animation right-to-left”] Sculpting a Brand for an Active Lifestyle At the heart of this transformation, initiated by the D-impulse agency, was the revisiting of the Accrosport logo. Originally solid,…<\/p>\n","protected":false},"author":1,"featured_media":2589,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-2083","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-brand-strategy","portfolio-category-motion-design","portfolio-category-print","portfolio-category-ui-ux","portfolio-category-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/comments?post=2083"}],"version-history":[{"count":12,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2083\/revisions"}],"predecessor-version":[{"id":2609,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2083\/revisions\/2609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/media\/2589"}],"wp:attachment":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/media?parent=2083"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/tags?post=2083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}