{"id":2085,"date":"2024-05-10T19:31:19","date_gmt":"2024-05-10T17:31:19","guid":{"rendered":"http:\/\/www.fxdes.com\/?post_type=portfolio&p=2085"},"modified":"2024-05-20T14:29:59","modified_gmt":"2024-05-20T12:29:59","slug":"les-torrefacteurs-francais","status":"publish","type":"portfolio","link":"https:\/\/www.fxdes.com\/index.php\/portfolio\/les-torrefacteurs-francais\/","title":{"rendered":"Les torrefacteurs fran\u00e7ais"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” el_class=”buttoncenter”][vc_column el_class=”buttoncenter”][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner]\t
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Brief<\/h4>\n[\/vc_column_text][vc_column_text css=”” animation=”animation right-to-left”]\n

Every grain, a story.<\/h2>\n

As part of a rebranding initiative aimed at extending its reach even further, I had the opportunity to work with Les Torr\u00e9facteurs Fran\u00e7ais to renew their brand positioning. Our aim was to create a brand image that was both global and welcoming, capable of competing with the big names in the market while preserving its unique artisanal character.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column][vc_empty_space mobile_height=”1vh” height=”3vh”]\t

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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1716208195794{padding-right: 5vw !important;padding-left: 5vw !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner][vc_column_text css=”” animation=”animation bottom-to-top”]\n

Concept<\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”” animation=”animation bottom-to-top”]\n

Awaken your senses<\/h2>\n[\/vc_column_text][vc_column_text css=”” animation=”animation right-to-left”]\n

The aesthetic developed is cosy and promotional, inviting consumers on a true sensory journey through the world of quality coffee. This approach revolves around the central concept: \u201cArt in every bean\u201d, a phrase that captures the essence of their craft and their passion for every detail of the roasting process.<\/p>\n[\/vc_column_text][vc_column_text css=”” animation=”animation left-to-right”]The repositioning of the \u201cLes Torr\u00e9facteurs Fran\u00e7ais\u201d brand is not just a visual transformation; it’s an invitation to rediscover coffee, seen not as a simple product, but as a work of art created with care and expertise.<\/p>\n[\/vc_column_text][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column]\t

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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/2″]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_section][vc_row thb_divider_position=”bottom”][vc_column animation=”animation bottom-to-top” css=”.vc_custom_1715349892918{margin-top: 10vh !important;margin-bottom: 10vh !important;}” el_class=”buttonghost”]\t+ on project<\/span><\/a>\n\n\t[\/vc_column][\/vc_row][\/vc_section]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” el_class=”buttoncenter”][vc_column el_class=”buttoncenter”][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1716208184217{padding-top: 10vh !important;padding-right: 5vw !important;padding-bottom: 5vh !important;padding-left: 5vw !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner][vc_column_text css=”” animation=”animation bottom-to-top”] Brief [\/vc_column_text][vc_column_text css=”” animation=”animation right-to-left”] Every grain, a story. As part of a rebranding initiative aimed at extending its reach even further, I had the opportunity to work with Les Torr\u00e9facteurs Fran\u00e7ais…<\/p>\n","protected":false},"author":1,"featured_media":2570,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-2085","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-ads","portfolio-category-packaging","portfolio-category-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/comments?post=2085"}],"version-history":[{"count":6,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2085\/revisions"}],"predecessor-version":[{"id":2608,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2085\/revisions\/2608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/media\/2570"}],"wp:attachment":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/media?parent=2085"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/tags?post=2085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}