{"id":2091,"date":"2024-05-10T19:34:13","date_gmt":"2024-05-10T17:34:13","guid":{"rendered":"http:\/\/www.fxdes.com\/?post_type=portfolio&#038;p=2091"},"modified":"2024-05-20T14:27:58","modified_gmt":"2024-05-20T12:27:58","slug":"busnel","status":"publish","type":"portfolio","link":"https:\/\/www.fxdes.com\/index.php\/portfolio\/busnel\/","title":{"rendered":"Busnel"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;buttoncenter&#8221;][vc_column el_class=&#8221;buttoncenter&#8221;][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner]\t<div id=\"thb-image-69e43b85d22b5\" class=\"caption-style1  alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2185\" height=\"2560\" src=\"https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_head-scaled.webp\" class=\"thb_image   thb-ignore-lazyload attachment-full\" alt=\"\" title=\"Busnel_head\" srcset=\"https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_head-scaled.webp 2185w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_head-874x1024.webp 874w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_head-768x900.webp 768w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_head-1311x1536.webp 1311w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_head-1748x2048.webp 1748w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_head-640x750.webp 640w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_head-320x375.webp 320w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_head-1280x1500.webp 1280w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_head-1920x2250.webp 1920w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_head-20x23.webp 20w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_head-600x703.webp 600w\" sizes=\"auto, (max-width: 2185px) 100vw, 2185px\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221; css=&#8221;.vc_custom_1716208063839{padding-top: 10vh !important;padding-right: 5vw !important;padding-bottom: 5vh !important;padding-left: 5vw !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-9 vc_col-md-10&#8243;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221; animation=&#8221;animation bottom-to-top&#8221;]\n<h4>First step<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; animation=&#8221;animation right-to-left&#8221;]\n<h2 class=\"p1\">Savor history, sip innovation<\/h2>\n<p>My intervention began with a redefinition of the visual identity to encapsulate both tradition and modernity. We developed a double-edged communication strategy:<\/p>\n<ul>\n<li><strong>Reassuring,<\/strong> by staying close to the visual codes and values associated with their traditional Calvados, to reassure their historic clientele.<\/li>\n<li><strong>Striking,<\/strong> by deliberately breaking with these same codes to appeal to a younger audience, attracted by new approaches and experiences in line with their new ranges.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space mobile_height=&#8221;1vh&#8221; height=&#8221;3vh&#8221;]\t<div id=\"thb-image-69e43b85d2842\" class=\"caption-style1 animation fade-in alignleft   thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1500\" src=\"https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_ads.webp\" class=\"thb_image retina_size  thb-ignore-lazyload attachment-full\" alt=\"\" title=\"busnel_ads\" srcset=\"https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_ads.webp 2000w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_ads-1024x768.webp 1024w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_ads-768x576.webp 768w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_ads-1536x1152.webp 1536w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_ads-640x480.webp 640w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_ads-320x240.webp 320w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_ads-1280x960.webp 1280w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_ads-1920x1440.webp 1920w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_ads-20x15.webp 20w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_ads-960x720.webp 960w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_ads-600x450.webp 600w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221; css=&#8221;.vc_custom_1716208073917{padding-right: 5vw !important;padding-left: 5vw !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-9 vc_col-md-10&#8243;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221; animation=&#8221;animation bottom-to-top&#8221;]\n<h4>Logotype<\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221; animation=&#8221;animation bottom-to-top&#8221;]\n<h2>Heritage and innovation in every drop.<\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; animation=&#8221;animation right-to-left&#8221;]\n<p class=\"p2\">Efforts were concentrated around Busnel&#8217;s website and social networks, where we were able to deploy a series of innovative visuals and captivating advertising campaigns. These new contents aim to highlight the distillery&#8217;s reinvented product ranges and unique experience, beyond the simple in-store purchase.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; animation=&#8221;animation left-to-right&#8221;]\n<p class=\"p1\">The slogans \u201cLe Calvados Autrement\u201d and \u201cDistill\u00e9 avec amour et fiert\u00e9\u201d reflect this new approach, inviting consumers to rediscover Calvados through a prism of modernity and authenticity.<br \/>\nThe Busnel distillery thus positions itself as a bridge between heritage and innovation, offering a renewed experience that respects tradition while embracing the future.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column]\t<div id=\"thb-image-69e43b85d2dbe\" class=\"caption-style1 animation bottom-to-top alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1500\" src=\"https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs.webp\" class=\"thb_image   thb-ignore-lazyload attachment-full\" alt=\"\" title=\"busnel_rs\" srcset=\"https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs.webp 2000w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs-1024x768.webp 1024w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs-768x576.webp 768w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs-1536x1152.webp 1536w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs-640x480.webp 640w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs-320x240.webp 320w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs-1280x960.webp 1280w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs-1920x1440.webp 1920w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs-20x15.webp 20w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs-960x720.webp 960w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs-600x450.webp 600w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column]\t<div id=\"thb-image-69e43b85d32d0\" class=\"caption-style1 animation bottom-to-top alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2248\" src=\"https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_1.webp\" class=\"thb_image   thb-ignore-lazyload attachment-full\" alt=\"\" title=\"busnel_rs_1\" srcset=\"https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_1.webp 2000w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_1-911x1024.webp 911w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_1-768x863.webp 768w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_1-1367x1536.webp 1367w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_1-1822x2048.webp 1822w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_1-640x719.webp 640w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_1-320x360.webp 320w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_1-1280x1439.webp 1280w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_1-1920x2158.webp 1920w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_1-20x22.webp 20w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_1-600x674.webp 600w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column]\t<div id=\"thb-image-69e43b85d3779\" class=\"caption-style1 animation bottom-to-top alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1500\" src=\"https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_4.webp\" class=\"thb_image   thb-ignore-lazyload attachment-full\" alt=\"\" title=\"busnel_rs_4\" srcset=\"https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_4.webp 2000w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_4-1024x768.webp 1024w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_4-768x576.webp 768w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_4-1536x1152.webp 1536w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_4-640x480.webp 640w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_4-320x240.webp 320w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_4-1280x960.webp 1280w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_4-1920x1440.webp 1920w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_4-20x15.webp 20w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_4-960x720.webp 960w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/busnel_rs_4-600x450.webp 600w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69e43b85d3be8\" class=\"caption-style1 animation bottom-to-top alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social.webp\" class=\"thb_image   thb-ignore-lazyload attachment-full\" alt=\"\" title=\"Busnel_social\" srcset=\"https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social.webp 2000w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social-300x300.webp 300w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social-1024x1024.webp 1024w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social-150x150.webp 150w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social-768x768.webp 768w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social-1536x1536.webp 1536w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social-640x640.webp 640w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social-320x320.webp 320w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social-1280x1280.webp 1280w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social-1920x1920.webp 1920w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social-20x20.webp 20w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social-600x600.webp 600w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social-100x100.webp 100w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69e43b85d4066\" class=\"caption-style1 animation bottom-to-top alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social4-scaled.webp\" class=\"thb_image   thb-ignore-lazyload attachment-full\" alt=\"\" title=\"Busnel_social4\" srcset=\"https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social4-scaled.webp 2560w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social4-300x300.webp 300w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social4-1024x1024.webp 1024w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social4-150x150.webp 150w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social4-768x768.webp 768w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social4-1536x1536.webp 1536w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social4-2048x2048.webp 2048w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social4-640x640.webp 640w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social4-320x320.webp 320w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social4-1280x1280.webp 1280w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social4-1920x1920.webp 1920w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social4-20x20.webp 20w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social4-600x600.webp 600w, https:\/\/www.fxdes.com\/wp-content\/uploads\/2024\/05\/Busnel_social4-100x100.webp 100w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_section][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column animation=&#8221;animation bottom-to-top&#8221; css=&#8221;.vc_custom_1715349892918{margin-top: 10vh !important;margin-bottom: 10vh !important;}&#8221; el_class=&#8221;buttonghost&#8221;]\t<a class=\"btn thb-border-style   animation bottom-to-top  small\" href=\"https:\/\/www.behance.net\/gallery\/197956577\/Busnel\" target=\"_blank\" role=\"button\" title=\"+ on project\"><span>+ on project<\/span><\/a>\n\n\t[\/vc_column][\/vc_row][\/vc_section]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;buttoncenter&#8221;][vc_column el_class=&#8221;buttoncenter&#8221;][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221; css=&#8221;.vc_custom_1716208063839{padding-top: 10vh !important;padding-right: 5vw !important;padding-bottom: 5vh !important;padding-left: 5vw !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-9 vc_col-md-10&#8243;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221; animation=&#8221;animation bottom-to-top&#8221;] First step [\/vc_column_text][vc_column_text css=&#8221;&#8221; animation=&#8221;animation right-to-left&#8221;] Savor history, sip innovation My intervention began with a redefinition of the visual identity to encapsulate both tradition and modernity. We developed a double-edged communication strategy:&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2286,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-2091","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-ads","portfolio-category-socials"],"_links":{"self":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/comments?post=2091"}],"version-history":[{"count":6,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2091\/revisions"}],"predecessor-version":[{"id":2605,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2091\/revisions\/2605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/media\/2286"}],"wp:attachment":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/media?parent=2091"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/tags?post=2091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}