{"id":2098,"date":"2024-05-10T19:36:25","date_gmt":"2024-05-10T17:36:25","guid":{"rendered":"http:\/\/www.fxdes.com\/?post_type=portfolio&p=2098"},"modified":"2024-05-20T14:25:44","modified_gmt":"2024-05-20T12:25:44","slug":"sanoleo","status":"publish","type":"portfolio","link":"https:\/\/www.fxdes.com\/index.php\/portfolio\/sanoleo\/","title":{"rendered":"Sanol\u00e9o"},"content":{"rendered":"
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Scope<\/h4>\n[\/vc_column_text][vc_column_text css=”” animation=”animation right-to-left”]\n

Natural purity, authentic beauty.<\/h2>\n

This project was an opportunity to rethink Sanol\u00e9o’s external communications, with particular emphasis on its presence on social networks, where it needs to shine.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column][vc_empty_space mobile_height=”1vh” height=”3vh”]\t

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Art direction<\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”” animation=”animation bottom-to-top”]\n

Harmony of nature, science of beauty.<\/h2>\n[\/vc_column_text][vc_column_text css=”” animation=”animation right-to-left”]\n

Art direction was a meticulous exploration of luxury codes, transcribed through a minimalist design that echoes Sanol\u00e9o’s ethical principles. The duality of the typefaces, combining serif and sans-serif, adds a touch of finesse and femininity, capturing the essence of the brand.Visually, I was able to work with my team on extensive moodboard phases to define the best balance between tones, images, textures, and lighting ambiances, key elements of Sanol\u00e9o’s identity. The result is a visual identity that communicates purity and efficiency without compromise.<\/p>\n[\/vc_column_text][vc_column_text css=”” animation=”animation left-to-right”]\n

On Instagram, LinkedIn and Facebook, our approach was to create daily interactions with the Sanol\u00e9o community, offering relevant advice and sharing essential information that builds consumer engagement and loyalty. Each post is an opportunity to celebrate \u201cNaturality and dermo-cosmetics\u201d, the slogan that encapsulates Sanol\u00e9o’s mission.Sanol\u00e9o isn’t just a brand; it’s an experience that enriches the beauty routine with awareness and elegance.<\/p>\n[\/vc_column_text][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column]\t

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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_section][vc_row thb_divider_position=”bottom”][vc_column animation=”animation bottom-to-top” css=”.vc_custom_1715349892918{margin-top: 10vh !important;margin-bottom: 10vh !important;}” el_class=”buttonghost”]\t+ on project<\/span><\/a>\n\n\t[\/vc_column][\/vc_row][\/vc_section]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” el_class=”buttoncenter”][vc_column el_class=”buttoncenter”][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1716207925337{padding-top: 10vh !important;padding-right: 5vw !important;padding-bottom: 5vh !important;padding-left: 5vw !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner][vc_column_text css=”” animation=”animation bottom-to-top”] Scope [\/vc_column_text][vc_column_text css=”” animation=”animation right-to-left”] Natural purity, authentic beauty. This project was an opportunity to rethink Sanol\u00e9o’s external communications, with particular emphasis on its presence on social networks, where it needs to…<\/p>\n","protected":false},"author":1,"featured_media":2312,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-2098","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-brand-strategy","portfolio-category-socials","portfolio-category-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/comments?post=2098"}],"version-history":[{"count":7,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2098\/revisions"}],"predecessor-version":[{"id":2602,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2098\/revisions\/2602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/media\/2312"}],"wp:attachment":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/media?parent=2098"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/tags?post=2098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}