{"id":2102,"date":"2024-05-10T19:37:49","date_gmt":"2024-05-10T17:37:49","guid":{"rendered":"http:\/\/www.fxdes.com\/?post_type=portfolio&p=2102"},"modified":"2024-05-20T14:24:21","modified_gmt":"2024-05-20T12:24:21","slug":"aquajade","status":"publish","type":"portfolio","link":"https:\/\/www.fxdes.com\/index.php\/portfolio\/aquajade\/","title":{"rendered":"Aquajade"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” el_class=”buttoncenter”][vc_column el_class=”buttoncenter”][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1716207845179{padding-top: 10vh !important;padding-right: 5vw !important;padding-bottom: 5vh !important;padding-left: 5vw !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner][vc_column_text css=”” animation=”animation bottom-to-top”]\n

Brief<\/h4>\n[\/vc_column_text][vc_column_text css=”” animation=”animation right-to-left”]\n

Refreshing a Leisure Destination for the Whole Family<\/h2>\n

As part of the rebranding of this aging facility, i was tasked with reinvigorating its image and designing visual communications that reflected its dynamism and appeal. Working closely with AQUAJADE staff, i developed a brand concept around the slogan \u201cDEFINE YOUR EMPREINTE\u201d, which captures the essence of the personalized experience offered by the center.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column][vc_empty_space mobile_height=”1vh” height=”3vh”]\t

\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1716207855800{padding-right: 5vw !important;padding-left: 5vw !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner][vc_column_text css=”” animation=”animation bottom-to-top”]\n

Logotype and visuals<\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”” animation=”animation bottom-to-top”]\n

Forge memories, shape your well-being<\/h2>\n[\/vc_column_text][vc_column_text css=”” animation=”animation right-to-left”]\n

Awaken your senses, define your moment<\/h3>\n

The new logo, at the heart of the rebranding, incorporates a pictogram that has become a veritable brand gimmick, symbolizing the unique footprints that each visitor can leave at the center. This design serves not only as an element of immediate recognition, but also as an invitation to create personalized experiences at AQUAJADE.<\/p>\n[\/vc_column_text][vc_column_text css=”” animation=”animation left-to-right”]To facilitate visitor identification and orientation, each activity of the center has been given a specific color, forming a \u201ccolorsector\u201d that visually guides users. This strategy not only identifies activities through the complex, but also reinforces the specific identity of each one:<\/p>\n

– Aquatic : Blue tones evoke water and aquatic pleasure.
\n– Junior : Turquoise tones remind us waterslide color.
\n– Fitness : Energetic colors such as orange stimulate activity and vigor.
\n– Aquagym : Soothing shades of green and pastel blue invite wellness and soft effort[\/vc_column_text][vc_column_text css=”” animation=”animation left-to-right”]\n

Result:
\nThe implementation of this rebranding revitalized AQUAJADE’s image, attracting a new clientele while retaining regular visitors. The center is now perceived not only as a leisure venue, but also as a destination where each visit is unique and personalized, truly living up to the slogan \u201cDefine your fingerprint\u201d.<\/p>\n[\/vc_column_text][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column]\t

\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/2″]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_section][vc_row thb_divider_position=”bottom”][vc_column animation=”animation bottom-to-top” css=”.vc_custom_1715349892918{margin-top: 10vh !important;margin-bottom: 10vh !important;}” el_class=”buttonghost”]\t+ on project<\/span><\/a>\n\n\t[\/vc_column][\/vc_row][\/vc_section]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” el_class=”buttoncenter”][vc_column el_class=”buttoncenter”][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1716207845179{padding-top: 10vh !important;padding-right: 5vw !important;padding-bottom: 5vh !important;padding-left: 5vw !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner][vc_column_text css=”” animation=”animation bottom-to-top”] Brief [\/vc_column_text][vc_column_text css=”” animation=”animation right-to-left”] Refreshing a Leisure Destination for the Whole Family As part of the rebranding of this aging facility, i was tasked with reinvigorating its image and designing visual…<\/p>\n","protected":false},"author":1,"featured_media":2354,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-2102","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-logo","portfolio-category-print","portfolio-category-signage","portfolio-category-socials","portfolio-category-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/comments?post=2102"}],"version-history":[{"count":8,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2102\/revisions"}],"predecessor-version":[{"id":2600,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2102\/revisions\/2600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/media\/2354"}],"wp:attachment":[{"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/media?parent=2102"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fxdes.com\/index.php\/wp-json\/wp\/v2\/tags?post=2102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}