{"id":530,"date":"2016-09-22T21:24:52","date_gmt":"2016-09-22T21:24:52","guid":{"rendered":"http:\/\/werkstatt.fuelthemes.net\/?post_type=portfolio&p=226"},"modified":"2024-05-20T14:34:21","modified_gmt":"2024-05-20T12:34:21","slug":"act","status":"publish","type":"portfolio","link":"https:\/\/www.fxdes.com\/index.php\/portfolio\/act\/","title":{"rendered":"Act"},"content":{"rendered":"
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Brief<\/h4>\n[\/vc_column_text][vc_column_text css=”” animation=”animation right-to-left”]\n

Defining the aqua x crossfit “strategy”<\/h3>\n

Objective<\/strong>
\nDesign a visual identity for AquaCrossFit that combines dynamism, innovation and accessibility, primarily targeting a young, sporty audience.<\/p>\n

Target<\/strong>
\nYoung athletes, amateurs or experts, aged 18 to 55, looking for new sporting experiences.<\/p>\n

Visual style<\/strong>
\nMotivating, inclusive, modern and energetic, with a palette combining freshness and energy (blues, greens, oranges, reds).<\/p>\n

Key elements<\/strong>
\nLogo and variations adapted to digital and physical media.
\nDistinctive icons for different workshop levels (Begin, Boost, Beast).
\nComplete style guide, including typography, colors and use of images.<\/p>\n

Brand objectives<\/strong>
\nAttract a younger audience with a renewed proposition and establish AquaCrossFit as a signature product of Vert Marine.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column][vc_empty_space mobile_height=”1vh” height=”3vh”]\t

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Logotype<\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”” animation=”animation bottom-to-top”]\n

Sport, energy
\nand excellence for all<\/h3>\n[\/vc_column_text][vc_column_text css=”” animation=”animation right-to-left”]Following the customer’s request, I began the process of creating the logo, respecting the visual identity of the range. I then developed the orientations and favicon using colors such as electric cyan and grayish black to evoke the aquatic and crossfit universe. The lightning bolt symbolizes the energy needed to meet the challenges proposed, while the choice of the C for the favicon refers to the circularity of the workshops.[\/vc_column_text][vc_column_text css=”” animation=”animation left-to-right”]Once the logo had been validated, we worked together on the design of the different workshop levels, their conditions and their names:<\/p>\n