Brief
Every grain, a story.
As part of a rebranding initiative aimed at extending its reach even further, I had the opportunity to work with Les Torréfacteurs Français to renew their brand positioning. Our aim was to create a brand image that was both global and welcoming, capable of competing with the big names in the market while preserving its unique artisanal character.
![Torrefacteurs_mes](https://www.fxdes.com/wp-content/uploads/2024/05/Torrefacteurs_mes.webp)
Concept
Awaken your senses
The aesthetic developed is cosy and promotional, inviting consumers on a true sensory journey through the world of quality coffee. This approach revolves around the central concept: “Art in every bean”, a phrase that captures the essence of their craft and their passion for every detail of the roasting process.
The repositioning of the “Les Torréfacteurs Français” brand is not just a visual transformation; it’s an invitation to rediscover coffee, seen not as a simple product, but as a work of art created with care and expertise.
![Torrefacteurs_coffeecup](https://www.fxdes.com/wp-content/uploads/2024/05/Torrefacteurs_coffeecup-scaled.webp)
![Torrefacteurs_ads](https://www.fxdes.com/wp-content/uploads/2024/05/Torrefacteurs_ads-scaled.webp)
![Torrefacteurs_package](https://www.fxdes.com/wp-content/uploads/2024/05/Torrefacteurs_package-scaled.webp)