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_fxdes 2024
fxdes fxdes
Projects
- Défis pirate

Brief

Reinventing the Pirate-themed Action Game Experience

My role in this transformative project was to revitalize the gaming experience at Défis Pirate, improving both the storytelling and visual immersion of the concept. We began with intensive workshops to rethink and expand the game’s framework, integrating new mechanics and challenges that boost engagement and reduce player attrition.

Environment

Dare to be adventurous, live the legend

One of the key elements of our intervention was the redesign of the storytelling. I rewrote the narrative surrounding the Pirate Challenges adventures, placing players directly at the heart of a captivating adventure, encouraging them to experience stories rich in action and emotion. This new storytelling justifies and enriches every aspect of the game, inviting players to plunge into a universe where every choice and every action can change the course of their adventure.

In parallel, i revised the visual identity and created appropriate iconography for every aspect of the game, aligned with the new narrative. These visual elements were designed to reinforce immersion in the pirate theme and make the experience not only more engaging, but also more coherent and memorable.

After establishing a new game matrix, we developed various names and visuals for the different levels and challenges. Every element of the game was carefully crafted to ensure a smooth and exciting user experience, from the starting points of the adventures to the various interactions within the game.

As a result, Pirate Challenges has not only strengthened its position in the themed games market, but also set a new standard in terms of themed action games. Players, now immersed in a rich and engaging universe, return for new adventures, increasing brand loyalty and national recognition for Défis Pirate.

+ on project

Défis pirate

Défis Pirate, aspiring to become a national leader in the organization of pirate-themed action games, faced increased competition, particularly from escape games. Faced with this challenge, the company recognized the need for a more developed branding and game strategy to captivate and retain its target audience, composed mainly of gamers aged 13 and over.
Full project behance

Client: Défis pirate
Website: defis-pirate.com
Date: 14 February 2024
Services: Brand strategy, visual identity, logo, print, packgage, signage
For: D-impulse
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