Brief
Refreshing a Leisure Destination for the Whole Family
As part of the rebranding of this aging facility, i was tasked with reinvigorating its image and designing visual communications that reflected its dynamism and appeal. Working closely with AQUAJADE staff, i developed a brand concept around the slogan “DEFINE YOUR EMPREINTE”, which captures the essence of the personalized experience offered by the center.
Logotype and visuals
Forge memories, shape your well-being
Awaken your senses, define your moment
The new logo, at the heart of the rebranding, incorporates a pictogram that has become a veritable brand gimmick, symbolizing the unique footprints that each visitor can leave at the center. This design serves not only as an element of immediate recognition, but also as an invitation to create personalized experiences at AQUAJADE.
To facilitate visitor identification and orientation, each activity of the center has been given a specific color, forming a “colorsector” that visually guides users. This strategy not only identifies activities through the complex, but also reinforces the specific identity of each one:
– Aquatic : Blue tones evoke water and aquatic pleasure.
– Junior : Turquoise tones remind us waterslide color.
– Fitness : Energetic colors such as orange stimulate activity and vigor.
– Aquagym : Soothing shades of green and pastel blue invite wellness and soft effort
Result:
The implementation of this rebranding revitalized AQUAJADE’s image, attracting a new clientele while retaining regular visitors. The center is now perceived not only as a leisure venue, but also as a destination where each visit is unique and personalized, truly living up to the slogan “Define your fingerprint”.
